New York Times and A.D.A.M. Add Unique Site Depth To Online Health Content

Stories to be embedded with links to referential information setting new standard for online health news

ATLANTA - (BUSINESS WIRE) – Online readers of The New York Times now have a virtual encyclopedia at their fingertips as they read breaking news and feature stories about health and medicine online.  The Times has contracted with A.D.A.M, Inc. (NasdaqCM:ADAM), a leading provider of health information and benefits management solutions, to provide readers with a breadth of health content to complement the depth of The Times’s coverage.

NYTimes.com has launched a new section offering the latest news and analysis on an extensive range of medical conditions and health topics.  A key part of the section is The Times Health Guide, for which A.D.A.M. has provided reference material on many of the more than 3,000 topics covered.

 “It’s a convergence of thoughtful editorial coverage with referential information that we know will set the standard for delivering health and fitness content online,” said Kevin Noland, CEO of A.D.A.M. “The New York Times, already a leader in the highest quality of news content, is adding a comprehensive level of disease- and condition-specific information for its readers who are interested in taking charge of their health.”

NYTimes.com features the latest journalism on health and wellness, including a library of health information and images provided by A.D.A.M. in The Times Health Guide.  Online users can research information on thousands of diseases and conditions and their associated symptoms and treatments, as well as review articles on general wellness topics.  Embedded links connecting readers to relevant information and reference materials are included in breaking news stories as well as featured health articles.

A.D.A.M. content uses physician-written health information which is reviewed by a non-biased third-party physician review network. A stringent editorial process and rigorous feedback policy keep the company’s award-winning health information current and accurate.    

“Consumers are becoming more involved with their individual healthcare, and accurate and understandable information is a key ingredient in being a well-informed healthcare consumer,” adds Noland.  “Bringing together the reliable editorial services of both The New York Times and A.D.A.M. enables these readers to be better educated consumers.”

NYTimes.com continues to reach a large, educated and affluent audience.  It is the most visited newspaper site in the U.S. with an audience of 13.1 million unique users (August 2007 – Nielsen//Net Ratings).

About A.D.A.M.
A.D.A.M. (NasdaqCM:ADAM) is a leading provider of high-quality health information and benefits management solutions to healthcare organizations, employers, consumers, brokers, and educational institutions. With an industry-leading employee and human resource benefits management platform and one of the largest consumer health information libraries in the world, A.D.A.M. empowers consumers to get smart about their health and wellness, while reducing the costs of healthcare and benefits administration. For more information, visit www.adam.com or call 1-800-408-ADAM.

About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 30 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

Forward-Looking Statements
 
Except for historical information, all of the statements, expectations and assumptions contained in this press release are forward-looking statements. These statements, especially revenue, net income, cash flow and Adjusted EBITDA forecasts, involve a number of risks and uncertainties that could cause actual results, performance or developments to differ materially. Factors that could affect the company's actual results, performance or developments include general economic conditions, development of the Internet as a source of health information, pricing actions taken by competitors, demand for the company's health information, the ability to realize the anticipated benefits of the acquisition, regulatory changes in laws and regulations that impact how the company conducts its business and the other factors described in A.D.A.M.’s filings with the SEC. A.D.A.M. disclaims any obligation or duty to update any of its forward-looking statements.