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Marketing Technologies

Our Marketing Technologies help healthcare organizations maximize the ROI benefits of their core A.D.A.M. content and products. These solutions include tools to track web site usage, and professional support to assist with web site customizations.

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Embedded Messaging

Embedded Messaging

Include your own calls to action and hyperlinks in our health articles and content pages with Embedded Messaging. Drive users to take specific actions, like make an appointment, or provide more information about your hospital’s key service lines–all directly from within any article. Your customized text also makes the article unique, to help search engine placement and provide a competitive advantage.

HIGHLIGHTS

  • Promote relevant areas of your hospital’s web site such as clinical departments, admissions, or appointment scheduling
  • Give visitors seeking more information about a health topic an easy way to contact your facility
  • Promote community education services, events, hotline phone numbers or clinic information
  • Implementation is fully handled by our Client Services Team