Our new A.D.A.M. Health Solutions Podcasts give you online access to today's thought leadership in current topics of interest to marketing and web professionals in hospitals and healthcare organizations. We're gathering guest speakers who are leaders in their fields, and whose ideas are shaping healthcare marketing and online marketing technologies today. Take a listen and check back as new podcasts will be added frequently.

Launching the Right Message with Your Hospital’s Customer Relationship Management (CRM) System

Does your customer relationship management strategy stack up? How do you know which approach and system is right for your organization? In this podcast, Rick Leach speaks with Linda MacCracken, Vice President, MDS at Thomson Reuters, about the most important aspects of today's CRM systems. Discover new ways to enhance your CRM strategy with generational segmentation capabilities, and how to use the CRM system to define and differentiate your target consumers.
  Runtime: 24 Minutes

 

Shifting the Marketing Mix from Traditional to New Media

In this podcast from the 2010 A.D.A.M. Virtual Client Summit, Danny Fell, Executive Vice President at Neathawk Dubuque & Packett (ND&P), discusses traditional vs. new media and how the landscape has changed for today’s marketers. Danny also discusses where healthcare and other marketers are spending their marketing dollars and time, and where they’re seeing the best return on investment.
  Runtime: 35 Minutes

 

Successful Service Line Marketing for Today's Hospitals

Listen to Patty Reupke, Director of Consumer Relationship Marketing at Baylor Health Care System, as she presents at the 2010 A.D.A.M. Virtual Client Summit. Learn how to successfully market your most profitable service lines on your hospital website, the top 5 "Do's" and "Don't's" of online service line marketing, and how you can successfully use consumer health information on your website to drive health seekers to specific service lines.
  Runtime: 23 Minutes

 

Social Media for Hospitals -
A Conversation with Ed Bennett

Listen to our conversation with Ed Bennett, Director of Web Strategy at the University of Maryland Medical Center, as he talks about where hospital social media is today and where it’s headed in the near future. Learn how to integrate a new social media program for your hospital, or enhance your hospital’s existing social media presence.
  Runtime: 25 Minutes