We are excited to announce that we have launched the A.D.A.M. Virtual Client Summit Total Impact 2010 Website! Visit www.adam.com/ClientSummit to view a preliminary agenda, read why you should attend the summit, and register online. You can also read comments from past attendees. In the coming months, we’ll post speaker biographies and an attendee list for you to see which of your colleagues are planning on attending. After the conference, you’ll be able to view completed presentations if you didn’t get the chance to attend a session.
During the summit you’ll have the opportunity to:
Please take a few minutes to browse our new Client Summit website and then join us on October 13th and 14th for two days of insightful and informative sessions from leaders in online healthcare marketing. And contact us at healthsolutions@adamcorp.com if you’d like to speak at this year’s summit.
Would you like to provide your community and patients with 24/7, on-the-go access to health information that’s branded with your hospital name?
There’s an app for that!
Tap into the growing mobile community with mHealth2Go, A.D.A.M.’s new iPhone application that you can customize to include your hospital’s branding including your hospital name, logo and hyperlinks to your websites.
Users seeking care on the go can search for local medical facilities and healthcare providers and access location, contact information and maps.
mHealth2Go is designed to change the way people think about how they get health information by providing consumers with actionable health information at hand, when they need it. The application provides health information on the go, by combining A.D.A.M.’s Symptom Navigator, first aid information, and GPS-enabled local listings for healthcare providers with maps and directions from a fully customizable home page with a customizable banner link. Users can search health topics by symptom with customized views and health topics by gender and age.
Physician-developed and reviewed articles include the same continually updated information as the same article in the A.D.A.M. Encyclopedia, with hyperlinks to additional information and images. Consumers can find and connect to local healthcare by searching within a specific mile radius using their current location or find local care for a specific zip code. Results for each healthcare facility include links to Google maps, the ability to connect immediately via phone, and links to the website for more information. The closest urgent care clinics are highlighted on the map, and phone number, website, address, and directions to the facility are provided.
Let us help your hospital reach the growing market of mobile consumers. Contact your client relationship manager or email healthsolutions@adamcorp.com for more information.
Looking to increase search engine optimization for your website? A.D.A.M. offers Embedded Messaging within your A.D.A.M. content, so you can promote relevant areas of your hospital’s website such as clinical departments, admissions, or appointment scheduling. Include your own calls to action and hyperlinks within A.D.A.M. health articles that drive users to specific pages on your website. Give visitors seeking more information about a health topic an easy way to contact your facility and promote community education services, events, hotline phone numbers or clinic information. Your customized text makes the article unique, to help search engine placement and provide a competitive advantage.
Embedded Messaging works through a simple two-step process. First, you decide where you want a message to appear, on a per article basis, per service line, or globally. Once we have your message and location preference, we then modify our code so that when the page is built it also builds the embedded message within the article. And it works for either self or A.D.A.M. hosted content! For more information, contact your client relationship manager today.
This month we take a deeper look at the A.D.A.M. Health Centers, created to showcase your medical specialties and promote a comprehensive approach to the diagnoses, treatment and prevention of specific conditions and clinical areas.
Health Centers include health information, illustrations, videos, tools, and news related to a key service line in one centralized location. There are even two designated areas in each center's home page for your customized information, such as a welcome message, call to action, and links to other areas of your website.
The following health centers are currently available:
*Optional link to Pregnancy Central is available.
Customize and promote your own messages and links to your services and web pages and attract and retain website visitors with topical health information all in one place.
To establish your organization as the premier provider of health services in key service lines and to key audiences, contact your customer relationship manager today. If you’d like to leave a comment on an existing health center or have a suggestion for a new health center service line or specialty, please contact healthsolutions@adamcorp.com.
Only 15% to 20% of the nation's 5,000 hospitals use social media. The Mayo Clinic has launched the Center for Social Media to increase use of social media throughout their organization and encourage other hospitals to use social media in their marketing.
Has your website received any awards? Let us know so we can recognize you during our Virtual Client Summit.
Questions or comments about this newsletter? E-mail us at healthsolutions@adamcorp.com.
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