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Marketing Technologies

Our Marketing Technologies help healthcare organizations maximize the ROI benefits of their core A.D.A.M. content and products. These solutions include tools to track web site usage, and professional support to assist with web site customizations.

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XML Metadata

Through content indexing and mapping, our digital health content can easily be integrated into your existing applications, further extending their value and increasing operational efficiency. All content is indexed and coded to work when and where its needed most — Internet sites, Intranets, call centers, or the physician’s office.

Our indexing in specific categories like billing codes or medical specialties allows full integration with existing solutions like EMR, PHR, billing systems or in-house service line web content.

HIGHLIGHTS

  • Content indexed to common medical vocabularies such as ICD, CPT codes, medical specialties, keyword relevancy, and keywords allows you to create actionable information
  • Increase operational efficiency of existing products
  • Customize content and create specialized health centers through indexed and mapped content