Turn Health Education
Into Measurable Member
Engagement

Your members are already looking for health answers across your digital ecosystem. SmartEngageTM from A.D.A.M. puts trusted, evidence-based health education right where they need it, helping them understand what to do next and follow through.

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Turn Health Education Into Measurable Member Engagement

The Problem

Where Payer Engagement
Falls Short

Digital Experiences Icon Digital experiences often stop at claims and benefits
Health Education Icon Health Education is disconnected from the moments when members need it most
Trusted Guidance Icon Members lack trusted guidance during key care decisions
Opportunities Icon Missed opportunities can lead to confusion, delay, and avoidable friction

Why It Matters Now

Member Expectations Have Changed

Today’s members expect healthcare experiences that are:

Relevant Icon Relevant
Easy to understand Icon Easy to understand
Personalized Icon Personalized
person Available within platforms they already use

The Solution

SmartEngage Brings Trusted Health Education Inside the Member Experience

Payer organizations want to give members more personalized, useful support, and that’s where SmartEngage comes in. SmartEngage from A.D.A.M brings trusted, evidence-based health education directly into the channels members already use, from portals and campaigns to care management, benefit navigation, and member support. Instead of expecting members to search for answers on their own, SmartEngage delivers relevant education at the moments when understanding can help them take the next step.

FEATURES BENEFITS
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4,400+ articles, videos, and interactive tools

 Broad coverage across conditions, wellness, procedures, and treatments
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URAC-certified, evidence-based content

 Supports trust, quality, and consistency
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English & Spanish content

 Expands accessibility across populations
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5th–7th grade reading level

 Strengthens member comprehension
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Supports WCAG 2.1 AA accessibility standards

 Improves usability and readability across digital experiences
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Portal-ready integration

 Brings trusted health education directly into the platforms members already use

Trusted by Leading Healthcare Organizations

URAC Certified Icon

URAC Certified
Health Content Provider

National Library of Medicine Icon

Used by organizations including
the National Library of Medicine

Evidence Based Icon

Evidence-based, expert-reviewed,
ad-free content

Who Is This For

Built for the Full Payer Ecosystem

Trusted health education tailored to your organization's goals.

For Health Plans

Supports Stars, HEDIS, and CAHPS goals by strengthening member understanding.

Use SmartEngage to:

  • Support Stars, HEDIS, CAHPS, and Medicaid goals.
  • Reinforce care management programs.
  • Improve preventive care and chronic condition understanding.
  • Deliver education through channels members already use.
See How SmartEngage Supports Health Plans
FOR TPAs

Turns engagement into stronger employer value and portal utilization.

Use SmartEngage to:

  • Strengthen low portal engagement and self-service.
  • Support more informed utilization decisions.
  • Add value for employer groups and brokers.
  • Create a foundation for personalized engagement.
See How SmartEngage Supports TPAs
FOR PBMs

Extends engagement beyond the prescription to drive medication adherence.

Use SmartEngage to:

  • Support disease understanding and adherence initiatives.
  • Educate members about therapies and treatment pathways.
  • Help members make more informed healthcare decisions.
See How SmartEngage Supports PBMs

WHERE SMARTENGAGE MOVES THE NEEDLE

Built to Support What Payers Are Already Measured On

SmartEngage connects directly to the priorities your team is already accountable for:

SmartEngage Supports Payer Member Engagement
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FAQs

A.D.A.M. provides trusted, clinically reviewed health education content and digital education tools that payer organizations can use inside member portals, digital experiences, care programs, and engagement workflows. SmartEngage helps bring that education into the moments when members need clearer guidance and support.

SmartEngage helps payer organizations deliver relevant health education within the digital tools and touchpoints members already use. Instead of asking members to search for a separate resource library, it places trusted education closer to the moment when understanding and action matter.

SmartEngage is built for payer-related organizations such as TPAs, health plans, and PBMs. Each audience can use trusted education differently, from strengthening employer value and portal engagement to supporting quality programs, care management, adherence, and self-service.

A.D.A.M. is more than a collection of health articles. SmartEngage is positioned as health education infrastructure that can be embedded into payer digital experiences, portals, campaigns, and member support channels so education becomes part of the experience, not a separate destination.

Yes! SmartEngage is designed to support portal-ready integration and can help payer organizations add trusted health education into existing digital experiences instead of building a new destination from scratch.

Many payer goals depend on whether members understand what to do, why it matters, and what their next step should be. Trusted education can help reduce confusion, support self-service, and reinforce existing engagement, quality, adherence, and care management efforts.

A.D.A.M. supports these goals by helping members access clear, credible education during important health decisions and care touchpoints. SmartEngage can reinforce existing programs by making education easier to find, understand, and act on.

TPAs can use SmartEngage to strengthen portal engagement and employer value. Health plans can use it to reinforce quality, preventive care, and chronic condition programs, while PBMs can use it to extend education beyond the prescription and support adherence-related engagement.

Static resources often depend on members knowing what to search for and when to look. Embedded education helps payer organizations place relevant information inside the digital journeys, outreach, and support channels members already encounter.
SmartEngage Supports Payer Member Engagement

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See How SmartEngage Supports Payer Member Engagement

Whether you're focused on:

  • Low portal engagement
  • Medication adherence support
  • Preventive screenings
  • Quality performance
  • Appropriate utilization
  • Experience improvements

SmartEngage puts trusted health education where the member already is, at the moment they need to act.

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