The Fill is the Start of the Story, Not the End of It.

A filled prescription tells you what happened, not whether it'll happen again. Adherence is won or lost in what comes next. SmartEngageTM helps PBMs stay connected beyond the fill, giving members the context they need to follow through.

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What Members Actually Need

Data Without Context

Claims data tells you a prescription wasn't refilled. It doesn't tell you why or what would have helped.
SmartEngage fills that gap with the context claims data was never built to provide.

What Claims Data Shows

What Claims Data Shows
VS
VS

What Members Actually Need

What Members Actually Need
  • Clarity.
  • Guidance.
  • Support.

BEYOND THE FILL

The Fill is a Transaction.
What Happens Next Depends on Understanding.

What Happened - Not Why Icon

What happened - not why Claims data records the transaction but not the barriers behind it.

Information without Understanding Icon

Information without understanding Members may not fully understand their medication, condition, or treatment pathway.

Support ends too Soon Icon

Support ends too soon Engagement often stops once the prescription is filled.

Reminders Lack Context Icon

Reminders lack context Outreach alone may not be enough to change behavior.

CLOSING THE UNDERSTANDING GAP

From Fulfillment to Informed Action

Guidance Drives Action Icon

Guidance drives action Members need meaningful support, not simply more data.

Expectations are Expanding Icon

Expectations are expanding PBMs are increasingly being asked to contribute to broader member outcomes.

Experience Differentiates Icons

Experience differentiates Digital education and engagement can help distinguish one PBM from another.

Literacy Supports Adherence Icon

Literacy supports adherence Clear medication education can address a critical barrier to follow-through.

What Adherence Actually Requires

Better Medication Icon

Better medication literacy and understanding of treatment pathways

Treatment Plans Icon

Reinforcement of treatment plans between fulfillment touchpoints

Long Term Support

Long-term support when questions or barriers arise

Claims Data Icon

Context that claims data alone can't deliver

prescriptions

Engagement that extends beyond the prescription itself

How smartengage fits in

Education That Extends Beyond the Prescription

SmartEngage brings evidence-based education directly into the digital experiences your members already use-helping them understand their medications, conditions, and treatment pathways so adherence support extends well past the point of fulfillment.

FAQs

SmartEngage supports adherence by helping members better understand their medications, conditions, and treatment pathways. It adds education and context beyond refill reminders or claims data alone.

Members are more likely to follow through when they understand what they are taking, why it matters, and how it connects to their condition or treatment plan. SmartEngage helps PBMs deliver that context within member-facing digital experiences.

SmartEngage helps PBMs support members after the point of fulfillment by providing trusted education about therapies, conditions, and next steps. This gives members more than a transaction or reminder; it gives them context they can use.

Claims data can show whether a prescription was filled or refilled, but it does not explain what a member understands or why they may not follow through. SmartEngage helps fill that gap with education that supports medication literacy and condition understanding.

Yes! SmartEngage can support PBM clinical programs by reinforcing education around medications, chronic conditions, treatment pathways, and member next steps. It can help make clinical program outreach easier for members to understand.

Many medications are connected to ongoing chronic condition management. SmartEngage can help members better understand their condition, why treatment matters, and how medication use fits into the broader care pathway.

SmartEngage provides clear, clinically reviewed education that can help members understand health topics, treatments, and medication-related next steps. The goal is to make complex health information easier to understand and more useful in real member experiences.

Refill reminders are important, but they may not answer the member’s underlying questions. SmartEngage adds trusted education to digital experiences so members can better understand the reason behind the therapy and the importance of follow-through.

PBMs are increasingly expected to support broader member outcomes, not only prescription fulfillment. SmartEngage helps by giving members education that supports understanding, adherence-related engagement, and better-informed healthcare decisions.

PBMs can use SmartEngage content within member portals, digital health experiences, outreach programs, and support channels where education can help members understand medications, conditions, and care pathways. The value comes from placing trusted education closer to the member’s point of need.

Turn Every Fill Into a Follow-Through

Discover how SmartEngage helps PBMs extend engagement beyond the prescription - improving adherence, closing gaps in care, and reaching members inside the digital experiences they already use.

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